http://www.youtube.com/watch?v=maOQkmi6Xeo
This title sequence was made made by a designer called Saul Bass. Hes is famous for his use of animated opening title sequences. In "its a mad mad mad mad world" the credits are very unusual and involve a plain white gloe and a red background. This globe represents the world as it is kicked, thrown, ripped, popped, spun and various other things. This is a representation of present times, signifying that the world had gone mad, as the title says. The credits start with the name of the director and the distribution company (spencer tray) followed by the names of the main actors. After this the film title appears and this is followed all everyone else involved in the film. Saul Bass makes very unique title sequences and not only does this sequence show you the credits but it also keeps the audience entertained with the animations of the globe.
