Saw targets a target audience between 18 and 30. This audience is primarily male because it is a horror and stereotypically girls don't like horror because of the gore and violence. The secondary audience will be women who go to see the film with their boyfriends. Horror is generally considered to be a young genre and horror fans are usually under 25. This is for the same reason theme parks have a young target audience, becuase young males enjoy a thrill.
In contrast this film will appeal more to girls because of the cast. Brad pitt, Matt Damon, George Clooney and Andy Garcia will attract girls because girls find them good looking. Therefore young females is the secondary audience. The films primary audience is young males because it is a gangster film and young males sterotypically enjoy violence. There will also be an audience of an older generation that remember the first Oceans 11 that was made in the 1960's
Saw targets a target audience between 18 and 30. This audience is primarily male because it is a horror and stereotypically girls don't like horror because of the gore and violence. The secondary audience will be women who go to see the film with their boyfriends. Horror is generally considered to be a young genre and horror fans are usually under 25. This is for the same reason theme parks have a young target audience, becuase young males enjoy a thrill.
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