Andrew Goodwin

Andrew Goodwin is a media theorist. When analysing music videos, these are the conclusions that he came to:

• There is a relationship between the lyrics and the visuals (illustrating, amplifying or contradicting the lyrics).
• A relationship between music and visuals.
• Particular genres may have their own video style and iconography
• A demand from the record company for lots of close-ups of the main artist
• Reference to voyeurism (screen within screen, binoculars, camera...)
• Intertextual references