Sunday, 18 March 2012

Institutions that might distribute my film

The company we have chosen to produce/distribute our film is called “Warp”. This is a small British company specialising in films with social realism, making socially realistic films like “This is England” and “Four Lions” and cheap thrillers like “kill list”. Friendly Fire is going to a low budget film about reality television therefore making it perfect for this company. “Warp” can market our film through advertising on TV through their connections with other companies such as film 4. We chose a British film company because Britain had excelled in reality TV and is a big part of British culture. Warp target a niche British audience and with Friendly Fire we can hope for a lot of viewers because there is a large audience for reality TV programmes like X-Factor, I’m a celebrity get me out of here and celebrity big brother. Friendly Fire will mainly target a male audience between the ages of 15 to 35. Films like “this is England” and “kill list” have been successful by targeting a niche audience similar to the one of friendly fire. Warp often sell their distribution right to European companies in order to recoup costs and make money for the film. We feel that this will benefit to our film because it will enable our film to reach a European audience. Warp like different films and we feel that our film would be accepted as it is an original idea, something that has never been done before. Warp take risks in low budget films that target a niche audience as do Film 4, both these would be involved in the distribution of the film to its audience. Film 4 could also help promote the film by running trailers on their channel and also showing the premiere on Film 4. This would be advantageous as premiering the film on their channel would enable to charge more for advertising rates if the film had received critical acclaim and by charging for advertising they can recoup more of the costs from the expenditure on the film.


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