Saturday, 24 March 2012
Target audience of my thriller
Here is an example of the type of audience our thriller will attract.
This is Tom Simpson. He is a 17 year old boy living in London. He lives with his Mum and Dad and his two older brothers. He is a big football fan and has an Arsenal season ticket. In his spare time he plays the UFC game on Xbox 360 and watches TV. Tom likes to watch "Top gear", "Total Wipeout" and "I'm a celebrity get me out of here. His favourive films are "Battle Royale" and "Dark Knight".
Friendly Fire is goin to have a young male target audience ranging from 15-25 years old. Our secondary audience will be arthouse fans. We feel that our film won't particularly attract a global mainstream audience because it doesn't have the conventions of popular films like The Dark Knight, Sherlock Holmes etc. Our film mocks reality TV and therefore will attract both those who watch reality TV and also those who dont like it. Because our film parodies relaity tv we feel our film may well garner column inches in the press that would enable us to reach a larger traget auience as people would be intrigued by the concept. A lot of people would like to see a film where the hated people in society get shot. This includes people like Jeremy Clarkson and most of his fans who agree with his views. DVD sales of this film will be high as it is an arthouse film, attracting an older audience who watch films like Harry Brown. Ultimately though our film is more likely to appeal to a niche target audience it would definitely attract younger people as our film is voiolent and in many respects promotes violence and a form, of a dystopian future. It would certainly appeal to fans of video games like Grand theft auto. Our secondary audience of arthouse fans would be attracted to it through its parody of reality tv and we would attrract them through giving away free tickets in broadsheets newspapers as a way of promoting the film and creating a good word of mouth buzz. Another way of attracting an audience would be to attempt to astroturf and create a viral buzz in the same way as The Human Centipede this is an effective way of promoting a film and targeting an audience.
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